LATEST FASHION - Two looks from the collection “Sương” (Fog) by designer Hoàng Minh Hà, who will open the AVIFW Fall/Winter 2022 held in Hà Nội from November 23-27.  Photo courtesy of Multimedia JSC 

Eighteen Vietnamese and international fashion designers and brands will take part in the Aquafina Việt Nam International Fashion Week (AVIFW) Fall/Winter 2022 held in Hà Nội this month after a three-year delay due to the COVID-19 pandemic.

The fashion week with the theme of “Taste of Heritage” will showcase hundreds of new designs, mostly honouring Việt Nam’s traditional culture and heritage.

Vietnamese designer Hoàng Minh Hà will open the AVIFW Autumn/Winter 2022 with his collection “Sương” (Fog).

The collection will feature ready-to-wear designs for women inspired by the natural landscapes of the north of Việt Nam. All designs will be made from sustainable materials.

Hà, a graduate of the HCM City University of Architecture, became famous after becoming the winner of Project Runway Việt Nam 2013, the Vietnamese version of the American TV reality series Project Runway.

His collections have been presented at Tiffany’s Fashion Week Paris and Việt Nam International Fashion Week.

TREND SETTERS - Lê Thị Quỳnh Trang (M), president of the Việt Nam International Fashion, and designers participating in the AVIFW Fall/Winter 2022. Photo courtesy of Multimedia JSC

The fashion week will feature new collections from designers Fredrick Lee from Singapore, Priyo Oktaviano from Indonesia, and Jovana Benoit from Haiti with brand Jovana Louis, and Italian brand Paul & Shark.

International designers will join with Vietnamese colleagues such as Đức Hùng, Hoàng Hải, Hà Linh Thư and Adrian Anh Tuấn.

Young designers from the Hà Nội-based London College for Design & Fashion will have opportunities to showcase their designs at the fashion week.

Lê Thị Quỳnh Trang, President of the Việt Nam International Fashion Week and Council of ASEAN Fashion Designers, spoke at the AVIFW Fall/Winter 2022 in Hà Nội on November 4. 

“The Vietnamese fashion industry has earned remarkable achievements in recent years, so we need to continue to promote designs carrying Vietnamese cultural identity to the international market,” she said.

She emphasised that Hà Nội was not only the capital of the country but also a cultural and fashion hub. “Therefore, we decided to bring fashion week back to Hà Nội with the theme of “Taste of Heritage” to inspire designers to create items promoting Vietnamese culture and heritage.”

Trang added that the organiser cooperated with Meta Platforms Inc to promote the AVIFW Fall/Winter 2022 on social media platforms Instagram, Facebook, and Reels. The campaign aimed to help the Vietnamese fashion industry and designers be able to approach millions of social network users around the world.

The Việt Nam International Fashion Week was first held in 2014, and quickly became the leading fashion event in ASEAN. It ranks fourth in Asia after Tokyo, Seoul and Shanghai fashion weeks.

A contest to discover the best street style looks will be held at Tràng Tiền Plaza in Hoàn Kiếm District during fashion week.

The AVIFW Fall/Winter 2022 will take place from November 23-27 at the Quần Ngựa Sports Centre in Ba Đình District.

INTERNATIONAL TALENT - Designer Jovana Benoit (M) from Haiti showcases designs from her fashion brand Jovana Louis. Photo courtesy of Multimedia JSC

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